AI Insights · Timothy · July 2022
Top 5 Drawing & Coloring Apps on iOS in Europe: Q2 2022
Discover the performance trends of the top 5 drawing and coloring apps on iOS in Europe for Q2 2022, including weekly downloads, revenue, and active users.
In the second quarter of 2022, the top 5 drawing and coloring apps on iOS in Europe showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here's a closer look at how each app fared:
Happy Color by Numbers Game by X-Flow saw a consistent performance throughout the quarter. Weekly revenue fluctuated slightly, peaking at approximately $2.3K in early April and settling around $1.7K by the end of June. Downloads started at around 73K per week at the end of March and experienced a dip to 41K in mid-May, before recovering to about 57K by the end of June. Active users maintained a strong presence, starting close to 978K and ending the quarter just over 920K.
Pixel Art － Color by Number from Easybrain Ltd showed notable trends. Revenue peaked at $13K in early April before declining to around $7.2K by late June. Downloads were relatively volatile, peaking at about 43K in mid-April and falling to approximately 23K in mid-May, then stabilizing around 28K by the end of June. Active users hovered around 448K at the beginning of the quarter and slightly increased to 436K by quarter's end.
Color by Number：Coloring Games by Wildlife Studios had a fluctuating revenue stream, starting at $18.6K at the end of March and ending at $16.4K by the end of June, with a notable dip in mid-May to around $10.9K. Downloads spiked to 64K in mid-April but then dropped to approximately 19K by mid-June, ending the quarter at about 23K. Active users peaked at 269K in mid-April and gradually decreased to 173K by the end of June.
Phone Case DIY by Crazy Labs did not generate any revenue during the quarter. However, its download numbers were quite dynamic, starting at 25K per week at the end of March, peaking at about 34K by the end of June. Active users followed a similar trend, starting at 106K and peaking at around 112K by the end of the quarter.
Sandbox - Pixel Art Coloring by Alexey Grigorkin showed steady weekly revenue, ranging between $8K and $10K throughout the quarter. Downloads remained stable, fluctuating between 18K and 30K, ending the quarter at around 21K. Active users saw a slight decline from approximately 1.85M at the start of the quarter to 1.63M by the end of June.
These insights are based on data from Sensor Tower. For a more detailed analysis, visit Sensor Tower for comprehensive insights and trends.
